Vlogging can be a great way to engage with your online audience and find new followers, and if you aren’t a fan of writing it can be an alternative way of getting your message out there.

But what is a vlog?

Vlog stands for a video blog or video log, and refers to a type of blog where most or all of the content is in a video format.

Vlog posts consist of creating a video of yourself where you talk on a particular subject such as reporting or reviewing a product or an event. It can even serve as a way to share your artistic process or provide a tutorial guide on a creative practice or topic. Some vloggers even use it as a means to share new performance art or music they have created.

In fact, just like blogs you can vlog about almost anything.

The term vlog is also used by video streamers or Youtuber’s who don’t use a blog but post scheduled updates via other means like YouTube and other video websites; their profile often promotes them as vloggers. You can also do live broadcasts from social media channels such as Facebook and Instagram.

Once you create your video (and edit it to make it look and sound great), you can upload it online or embed the video within a post on your blog or website so your all followers can see your latest update.

How to create a vlog

You can post your vlog anywhere, but the first step is to know how to make a video.

To do this you will need:

  • an interesting story or topic
  • a recording device, like a webcam or dedicated video camera – you can even use your smartphone!
  • a microphone
  • a good location that is well lit without too much background sound

It is recommended that whatever device you use it will produce high-quality content. Bad sound or video quality will only turn people away.

You might also wish to edit your video before you upload it online. Here are some useful apps to help you edit your film or add music, titles, credits or logos and much more:

To learn more, sign up to our free Culture+ workshop on 12 June: How to make your own promotional video where you can learn the basic functions on how to create your own video and promote your creative practice, products and services.

I will be sharing more vlogging tips and some of my favourite vloggers in my next post.

Do you have your own vlog or subscribe to any interesting arts and culture vloggers? If so, share your links in the comments box below.