What is it?

A well crafted video doesn’t need expensive equipment and a crew but it does need careful planning. This workshop is about storytelling and creation but also about how your video can add credibility to your business, answer frequently asked questions and even act as your sales assistant in your gallery or studio or on your website.

In this workshop you will learn the planning and basic functions to create your own video to promote your practice, how to create something that works to promote your products and services.

Who is it for?

This workshop is for Dorset, Bournemouth and Poole based artists, makers and creatives only.

What will you go away with?

We will cover:

  • Defining your audience
  • What is good content for a promotional video
  • Equipment & set up- mobile phone, iPad, apps, tripods, steady cams/gimbals, DSLRs, lights, pocket


  • Set up using apps, audio, framing, angles and lighting
  • Hardware: what you need, what would be nice to have and what you can do without.
  • Using your promotional video to benefit your community or practice

Editing – Editing techniques that you can learn on your smartphones and tablets including transitions, cuts putting video clips together, adding text and audio. We will also discuss editing options for PCs and Mac.

Interactive element:

Discovering your story, understanding what your audience wants to see and looking at the social impact your video can have in your community.

Who is speaking?

This workshop is delivered by Bob Snarey and Nicki Fitz-Gerald:

Bob specialises in video and live streaming and is passionate about helping organisations find attention grabbing ideas and sharing them through video. He has been actively involved with photography and video on behalf of state broadcasters in the UK, Sweden and Southern Africa for over 25 years. In November 2017 Bob was invited to speak at Google to 250 charities about smartphone video.

Nicki is an artist, video maker and photographer. Nicki teaches, speaks and writes about using smartphones for video, photography and art. Nicki has delivered keynote speeches and workshops at the Mobile journalism conference in Ireland for the past three years where she teaches professional journalists. Nicki is also delivering workshops for charities demonstrating how they can make a great video on little or no budget.

What to bring

Please bring a fully charged smartphone or tablet with adequate space available. If possible please download the following free apps beforehand. You may also bring video cams and DSLRs if you have them and your laptop.


We will shoot film with the native apps on our devices or cameras (apps that you already have with your device). If possible, please try to have a play with the inbuilt app before you come to the course.


iPhone/iPad: iMovie. This usually comes with later models of the iPhone. If not, please download it from the Apple store before you arrive.

Android: PowerDirector (or KineMaster if you already have it) should be downloaded and installed on your Android device.

If you are a Sole Trader please bring your Unique Tax Reference Number, if you own a registered company/organisation please bring your registration number.

We will be providing refreshments, please be sure that you let us know your dietary requirements on the Eventbrite Event Registration.

How to book

  • Spaces are limited, only one place available per business
  • If you book and find that you are unable to attend, please cancel your ticket as soon as possible and at least 48 hours prior to the workshop. This allows us to release the booking to others that are on a waiting list

This Culture+ workshop is specifically for artists and creative practitioners based in Dorset. Culture+ is funded by Arts Council England and the European Regional Development Fund. It is providing support for the creative industry strand of the Dorset Growth Hub programme lead by WSX Enterprise.


For Artists


12 June 2018
9:30 – 16:00


The Learning Centre

Durlston Country Park

Lighthouse Road


BH19 2JL

Funded by