Effective email marketing is key promoting your creative enterprise.

It is also a great channel to maintain a loyal customer base when selling your product or service. This workshop, run by Sinead Kohler, founder of the successful Crafty Fox Market in London will guide you through why this is an important tool to use as part of your creative business marketing plan, how to create your own e-newsletters that translate you and your creative enterprise to your audiences effectively and how this can be managed around your busy schedule.


An indepth knowledge on:

  • How to write effective e-newsletters to suit your audience
  • How to build and maintain your mailing list
  • How to turn an effective e-newsletter to convert to sales and/or commissions.


Sinead Kohler is the founder of Crafty Fox Market in London.

With a professional background in event management, a side-line in jewellery making and a love for handmade, Sinead was well poised to launch a successful market event centred around the community of traders. Sinead regularly speaks on a range of topics related to the handmade industry, tips for selling, retail trends, how to run markets, starting a creative business, juggling children and small business and has previously presented to audiences at the V&A, Central Saint Martins College of Art & Design, moo.com and General Assembly.


Laptops, iPads and tablets are welcomed but not essential to the workshop. Handouts will be provided.

Do bring writing material if you wish to take notes.

There is no fee for attendees but spaces are limited.

If you are based outside Dorset please call us before booking your place as only Dorset residents qualify for a place.


For any further information or special requirements for course attendance, please contact The Arts Development Company: Tel – 01305 225524 ; e-mail – rose@theartsdevelopmentcompany.org.uk

This Culture+ workshop is specifically for artists and creative practitioners based in Dorset. Culture+ is funded by Arts Council England and the European Regional Development Fund. It is providing support for the creative industry strand of the Dorset Growth Hub programme lead by WSX Enterprise.

CULTURE CHAT: We caught up with Sinead Kohler of Crafty Fox Market in London about how she started her business, what advice she would give her younger self and emerging contemporary craft makers today. Read more here.


For Artists


28 October 2017
14:00 – 16:00


Pavilion Dance South West