Sculpture featured: Sleepers 
Artist: André Wallace 

What is it?

Digital Media Influencers are reaching audiences that traditional marketing avenues simply can’t keep up with. This is recognised in the commercial industries, shown by a rise in engaging Online Influencers to promote brands and products. Particularly, now tourism destinations around the world are inviting Travel bloggers alongside traditional magazine and newspaper journalists to promote their destinations.

Museums as cultural tourism hotspots, that are continuously looking for new audiences, specially visitors from outside of the local area, might want to consider to not only send Press Releases to newspapers, but also engaging with Social Media Influencers.

In collaboration with Poole Museum, this workshop is a discussion with an Award-Winning Travel Blogger, Emily Luxton. Emily will be sharing information and insight through the trend in travel blogging, what is interesting, what can museums do to be recognised, what not to do, what are travel influencers pet peeves, and many more.

What will you go away with?

Understanding of online trends, how to work with social media influencers and action to develop your museums online presence.

Who’s it for?

This workshop is for professionals working for museums based in Dorset, Bournemouth, and Poole only. If you are from a museum outside Dorset, please contact us to see how you can get involved.

Who is speaking?

Emily Luxton, a multiple award-winning UK travel blogger, born and bred in Dorset.

The main theme of Emily’s blog is her travel ethics, and how she explores the culture of a place, rather than, as she puts it, ticking off the “top ten” tourist attractions. Emily is interested in getting to know what makes the places she visits so unique, and her ‘deep style’ of travel has helped her to win Travel Blogger of the year four times in the past three years. Despite being a worldwide traveller, Emily also focuses her writing on local cultural gems around her, and helps to promote information for people wanting to learn more about their hometowns.

The session will be moderated by Jane Showell, Culture+ Programme Manager.

How to book

Spaces are limited. If you book and find that you are unable to attend, please cancel your ticket as soon as possible and at least 48 hours prior to the workshop. This allows us to release the booking to others that are on a waiting list.

This Culture+ workshop is hosted by Poole Museum specifically for museums practitioners based in Dorset. Culture+ is funded by Arts Council England and the European Regional Development Fund. It is providing support for the creative industry strand of the Dorset Growth Hub programme lead by WSX Enterprise.


11th March

1:00pm to 4:00pm


Poole Museum

4 High Street

BH15 1BW

Hosted by:

Funded by: