What is it?

Are you a musician, songwriter or band that wants to get more work and build your reputation as an artist? Do you want to discover ideas and techniques to help sell and promote your music, gigs and more? If so, then our Sales & Promotion for Musicians and Bands workshop is ideal for you.

Whether you are starting out, just do the local circuits, more of a composer rather than a performer, or wish to pursue a more professional career in music, we’ll help you find ways to get heard and booked for events.

Who’s it for?

This one day workshop for Dorset, Bournemouth & Poole musicians and music makers will provide a whistle stop tour of all areas you should be thinking about when running a successful music practice.

What you’ll go away with

During the sessions you will have the opportunity to share challenges and opportunities with other musicians and music makers. You’ll get great ideas on how to maximise your online activity and receive loads of resources and advice to take home.

Workshop chapters include:

  1. Overview of the music industry
  2. Branding and Image
  3. Media and Communications (video, blog, web, email, SEO, vlogs, etc.)
  4. Social Media
  5. Optimising Platforms (Spotify, SoundCloud)
  6. Ecommerce & Merchandise
  7. Finding Work (gigs, festivals, etc.)
  8. Radio
  9. Stock, Gaming & Movie Music
  10. Royalties & Licensing (and cover songs)
  11. Sales & Digital Distribution
  12. Funding & Competitions
  13. Music Managers
  14. Supportive Orgs
  15. Business Plan Template

About Your Tutor

This workshop is written and delivered by Culture+ Business Developer, Andrew Knutt.

Andrew is well seasoned creative industries professional with 20 years of experience. With a strong background in business, design, marketing, digital, the arts and as an arts centre and venue owner, Andrew has worked with 100’s of musicians. He also brings his passion for music and insight to this resourceful workshop.

What to bring

Pen and Paper for taking notes

Laptops and iPads are welcome but not essential

If you are a Sole Trader please bring your Unique Tax Reference Number, if you own a registered company/organisation please bring your registration number.

We will be providing lunch and refreshments, please be sure that you let us know your dietary requirements on the Eventbrite Event Registration.

How to book

  • Spaces are limited, only one place available per business.
  • If you book and find that you are unable to attend, please cancel your ticket as soon as possible and at least 48 hours prior to the workshop. This allows us to release the booking to others that are on a waiting list

This Culture+ workshop is specifically for artists and creative practitioners based in Dorset. Culture+ is funded by Arts Council England and the European Regional Development Fund. It is providing support for the creative industry strand of the Dorset Growth Hub programme lead by WSX Enterprise.



22 May 2019
9:30 – 16:00


Literary and Scientific Institute

51 East Street






Funded by: