Culture+ Tourism works on creating partnerships between Dorset’s tourism businesses and its wealth of culture and heritage organisations to discover new ways of working together for the economic benefit of both, and Dorset as a whole.
Cultural tourism is a large and fast growing market – tourists desire to immerse themselves in a destination’s culture and heritage, and create valuable memories and experiences. It is therefore economically advantageous for Dorset to exploit its cultural assets to attract and retain these high-spending visitors.
This includes working together with communities to develop cultural tourism packages that attract visitors and maximise income; as well as developing signature festival events to promote Dorset to new markets. Our aim is to provide tourism providers with the tools to unlock the value of including culture in their planning and delivery.
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