The Arts Development Company’s Culture+ programme offers business support and networking opportunities for artists and creatives, galleries, and arts organisations across Dorset, Bournemouth and Poole.

It also works with the tourism sector to recognise the value of arts and culture in Dorset.

Part of this tourism strand will showcase how a new cultural event for summer 2019 – Dorset Moon featuring Luke Jerram’s Museum of the Moon  – can be an economic driver for county’s tourism industry.

Cultural Tourism and Dorset Moon

Dorset Moon is a project commissioned by Culture+ The Arts Development Company and produced by the Dorset Consortium; Inside Out Dorset (Activate), b-side, Bournemouth Arts by the Sea.

Fifty years on from the first moon landing, these three popular Dorset arts festivals join forces for the first time to present this exciting new addition to the 2019 summer season.

‘I am delighted that we will be bringing Luke Jerram’s incredible work to Dorset for the first time and creating a series of extraordinary events in extraordinary places with colleagues from across Dorset.’

Kate Wood, Executive and Artistic Director Activate and Inside Out Dorset

This monumental moon sculpture seven-metres in diameter created using high-definition NASA imagery of the moon’s surface has to be seen to be believed.

Each centimetre of its surface represents five kilometres of actual moonscape. Internally-lit, this incredible piece is a mesmerising fusion of lunar visuals, moonlight and surround sound audio created by Ivor Novello Award and BAFTA-winning composer Dan Jones.

Having toured the globe and wowed thousands, Luke Jerram’s Museum of the Moon will land in three stunning locations that perfectly sum up Dorset’s distinctive blend of coastal, rural and urban settings.

Dorset Moon featuring Luke Jerram's Museum of the Moon coming to three stunning locations in Dorset this summer

Dorset Moon featuring Luke Jerram’s Museum of the Moon coming to three stunning locations in Dorset this summer.

Each Dorset Moon weekend is a perfect opportunity for the tourism sector to use this cultural event to attract greater footfall, longer stays, more spend and return visits, outside the high peak summer season.

Digital marketing pack for Dorset tourism industry

As a way to make the most of this opportunity, tourism businesses in Dorset will be provided with a easy to use digital marketing pack to help them to engage with these unique events. It will include examples of how businesses can work together to use the events to attract more visitors/customers and expand their business.

It is hoped that the positive effect of the events will be felt over a 25-mile radius of Bournemouth, Sherborne and Weymouth, and this learning will be recorded as a case study online.

Jacky Thorne, Culture+ Tourism lead said

‘This is a unique opportunity to explore ways in which culture and tourism can work together, using the catalyst of a major cultural event.  We ask tourism businesses to sign up for more information, to be kept up to date and receive business and marketing support.’

If you are a tourism business based in Dorset and would like to get involved with Dorset Moon contact jacky@theartsdevelopmentcompany.org.uk

Culture+ is funded by European Regional Development Fund & Arts Council England.

Image: Luke Jerram’s Museum of the Moon at Culture Liverpool at Liverpool Cathedral by Gareth Jones.