Natalie was working as a mosaicist on large longer-term commissions, but she was finding that these were not enough to sustain a steady income throughout the year. Natalie wanted to find an additional income stream to create a steady cash flow for her business.
Natalie attended a series of one-to-one sessions with the Culture+ team to help her identify new areas of development for her business, realise her target customer and learn how to bring a new product to market. This resulted in a robust new business plan that incorporated her previous business activity as well as her new product range.
Natalie also attended a range of Culture+ courses that helped her to
- Goal plan effectively to help her implement her business plan in a timely manner
- Learn how to professionally style and photograph her new products for marketing purposes
- Learn how to use social media and online platforms effectively to bring her product to market
- Learn how to apply for and run a successful exhibition stand at a craft fair
Natalie now has a creative business toolkit and resources to work with to help her new business thrive. She has gained a lot more confidence which helps her to be more authentic with herself and her work.
Working with the Culture+ programme has helped her to define her business activity, identify her brand and put several of the Culture+ tools into place to showcase and sell her work more effectively.
“I was lacking direction and know how, so culture+ courses and one-to-one support really helped me to focus on new work and I now have not only a ‘tool-kit’ to work with but a new understanding of the scary stuff I was dreading. Previously, I was trying to position myself and my work to ‘fit in’ with who I thought I should be. I now feel so much happier to be the authentic me and my brand – working with all this incredible knowledge to make better decisions has changed how I think about everything! Culture+ has allowed me to take the time to get it right, to find the right audience to tell my story.”
Or on her Instagram @natguy