How To Promote Your Events For Free With Visit Dorset
At a What Next? Dorset meeting, Rachel Symes from Visit Dorset shared how to promote your art and culture events in the Dorset Council areas for free through Visit Dorset.
If your event is in Poole, Bournemouth or Christchurch you can add your event to the ‘Visit Bournemouth’ website here.
Ways to promote your events with Visit Dorset for free:
Visit Dorset can help to promote creative and cultural events that are relevant for tourists and visitors.
Add your event to Visit Dorset’s website: https://www.visit-dorset.com/whats-on/submit-event/
Tag Visit Dorset in your social media posts:
Twitter: @visit_dorset
Facebook: @VisitDorset
Instagram: @visitdorsetofficialUse the hashtag #VisitDorset on Instagram, Twitter and Facebook.
Chettle Wassail funded by Dorset Community Foundation. Image by Jayne Jackson
Visit Dorset’s reach:
2.1 million visits a year to the website
37,000 Instagram followers
40,000 Facebook followers
18,400 Twitter followers
Historically, Visit Dorset’s audience and tourists to the county have been young families and older couples. This is still a prominent target market but they have seen a shift in visitors to their website to more younger couples and individuals aged 18-25 and affluent adults aged 30-40.
Carey’s Secret Garden
Top Tips:
Use high resolution images with great lighting, that best reflect the type of event you’re running.
In September and October 2023 Visit Dorset is focusing on Arts and Culture.
Include as many details as possible, including accessibility and links to more information.
Visitors and tourists are looking for more experience holidays, and so workshops and other participatory events appeal to them.
Visit Dorset and Arts Development Company (ADC)
Since March 2023 we’ve been working with Visit Dorset to boost cultural tourism in the county. Our Communications Lead Jasmine O’Hare is writing bi-monthly blogs about culture in Dorset, focused on the monthly themes set by Visit England and Visit Dorset.
If you have any events or venues that you’d like ADC and Visit Dorset to consider for future blogs, please email Jasmine: jasmine.ohare@theartsdevelopmentcompany.org.uk
Join What Next? Dorset
What Next? Dorset is a space to share, debate and take action on issues facing the local and national culture sector. Open to everyone working in and connected to the creative and culture sector in Dorset.
Sign-up to the newsletter for meeting reminders
We’re part of the National What Next? movement and there are 30 chapters over the country like us. Find out more about What Next? here.
Photograph by Jayne Jackson